When setting up your business, choosing the proper display stands is essential. Any product is displayed on a stand, whether you have your shop, market, stall, or café. It is an integral part of marketing, so we will focus on what display stands are and how to choose one.
Promotional display stands are an effective way to attract the attention of potential customers and promote your brand or product. However, not all display stands are the same. An excellent promotional display stand should have several key features that will effectively promote your business. That is why you need to know what to choose.
What are promotional display stands?
Promotional display stands are structures used to showcase products or services in a visually appealing way. They are designed to attract the attention of potential customers and encourage them to engage, e.g., to make a purchase or enquire about the advertised product or service.
Promotional display stands can be used in various locations, including trade fairs, retail outlets, and outdoor events and markets. For example, the picture below shows a promotional display stand from Colorwood, a domestic display stand manufacturer. It is specially designed for a beer company. This stand works both as an advertisement and as a practical product display.
Main features of promotional display stands
Consider the following features to help you choose the correct promotional display stand for your business.
Visible design
A good display must have a visually appealing design that attracts the attention of potential customers. The design should be unique and stand out while remaining consistent with a specific brand image.
We already know that display stands can increase brand awareness. All that remains is to choose a good design that must be noticed.
Marketing clarity
The messages on the display stand must be clear and concise. Potential customers must quickly understand what is being advertised and how they can benefit from the product or service.
Durability
A good display stand must be robust enough to withstand frequent use and transport. The materials used must be of high quality and resistant to wear.
Universal use
Promotional display stands must be versatile enough to be used in various circumstances. They must be easy to set up and take down. They should also be adaptable to different display locations.
Value for money
Advertising stands must provide value for money. The cost of the display must be commensurate with its benefits and offer a good return on investment.
If a large sum is spent on a stand and does not bring a return, the purchase has yet to be made. It is a good idea to start with lower-priced investments in order to understand their value to your business.
How to choose the right display stand?
When choosing a display stand for your business, it is essential to consider your needs and objectives. For example, it is worth considering:
- What is the purpose of the display stand?
- Will it be used in a shop or at an exhibition?
- Will it be used indoors or outdoors?
Design is, of course, also an essential element. What design will best represent your brand and product? Should the stand be tall or short, wide or narrow? What materials should it be made of? It is also worth considering whether the stand needs to be transported frequently and whether it is easy to set up and take down.
Another thing to consider is the budget. What is a reasonable budget for your stand? What is the expected return on investment?
Conclusion
A good display stand is an essential and integral part of promoting your business and attracting potential customers. A stand with an eye-catching design, a clear message, and durability will help products stand out and reach the right customers.
We hope this article helped you make the right choice! If you want be more succesful in business, check out our other articles: